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Contact us to learn more about the advantages of partnering with MC Interactive. We are excited to hear about your challenges and opportunities.

9245 Northpark Drive
Johnston, IA 50131
515.251.8805
solutions@mcinteractivegroup.com

December 18, 2013

Introducing Blogging Basics

Thinking it might be time finally start that blog? Or, maybe you are wondering why you would even consider writing one in the first place. Either way, let us help you today with a download on some business blogging basics.

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October 15, 2013

Google Encrypts Keywords– How Your SEO Is Affected

By now, I’m guessing you’ve heard rumblings of Google’s new plans to encrypt all search activity, except for clicks on ads. Have no fear, MC Interactive is here to break it all down for you and explain how these changes will impact you and your business.

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September 17, 2013

Introducing the Newest Members of our Design and Development Team

Meet our latest additions to the MC Interactive team: the design duo, Justin Lobaito and Nikone Sysouchanh.

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May 23, 2013

How to Improve Your EdgeRank

In our last post, we talked generally about Facebook’s EdgeRank algorithm, which determines which of your stories (if any) appear in the News Feed of users who have Liked your page. Here are seven simple ways to improve the EdgeRank for your posts:

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May 17, 2013

What is EdgeRank?

Today’s sad, but true news: Most Facebook fans ( 96 percent to be exact) don’t return to a brand page after their initial Like. That makes the News Feed the best place for brands to attract and connect with consumers. A post in the News Feed is 40 to 150 times more likely to reach your fans than one on your page.

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April 03, 2013

Hashtag How-to

With all the talk of Facebook’s plan to implement the hashtag on its network, some of those non-twitter users may be wondering what all the fuss is about. Allow us to give you the 411 on hashtags.

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March 13, 2013

Picture This: Pinterest Launches Analytics

No longer just a pretty face, Pinterest launches free analytics tool today. In case you are still questioning the power of Pinterest, the photo-sharing platform’s new – and free -- analytics for business pages has blown away your excuses for not jumping on board. Don’t get me wrong, Pinterest isn’t for all marketers, but it does have uses beyond those looking to make waves in fashion and cooking.

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March 11, 2013

Preventing a Twitter Takedown

In light of last week's hacking of both Burger King's and Jeep's Twitter accounts, I thought it would be a good time to review some best practices for social media and what to do in a potential crisis situation.

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March 02, 2013

Gabrielle Broderick joins MC Interactive as Digital Marketing Strategist

We are pleased to announce our latest addition to the MC Interactive team. Gabrielle Broderick will serve as our Digital Marketing Strategist working with McCormick/MC Interactive clients to evaluate their use of digital spaces including social media such as Facebook, Twitter, LinkedIn, Foursquare, and Pinterest. She will work to not only develop a strategy for clients in these spaces but also write an implementation plan for their future success and monitor their results.

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February 03, 2013

Designing for a Good Web Experience

A well-designed Web page is more than just a pretty picture. Yes, it should carry strong aesthetics and represent the brand well, but it should be more than that. It must be multi-dimensional.

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