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Contact us to learn more about the advantages of partnering with MC Interactive. We are excited to hear about your challenges and opportunities.

9245 Northpark Drive
Johnston, IA 50131
515.251.8805
solutions@mcinteractivegroup.com

Content Strategy

Content is the cornerstone of digital marketing. It's the lifeblood of your brand messaging. Without solid content, even the best visual branding is just glitter and sparkles.

Content Strategy GraphicIt's easy to see content as just text, but it's really all your assets: photos, graphics, charts, videos, audio files, etc. All these assets work as a team in support of your brand identity.

Beyond making your content assets work together, we also ensure they work effectively across all your digital channels and resonate with your key audiences. Whether it appears on your website, email marketing, social media or online media, your content must represent your brand consistently, and in a way that meets your business objectives.

With your key audiences identified and channel messaging defined, we will be able to create strong tactics that reinforce your brand and drive return-on-investment.

Here are the questions we ask when we parter with you on a custom content strategy:

  • What are you trying to achieve?
  • What are the best keywords to represent your content?
  • What do you own?
  • What is missing?
  • Where should it be strategically placed?
  • How do we prioritize it?
  • How do we organize it?
  • How do we keep it fresh?
  • How do we measure its effectiveness?
  • Who will control the content?

Contact us today to discuss how we can work with you on a content strategy.

Content Strategy Graphic

Isn't content strategy just copywriting?

Well, not exactly. It's easy to get copywriting confused with content strategy. Content is far more than just words; it includes all your assets including text, video, documents and more.

In fact, content strategy may not include copywriting at all. Its core purpose is to determine what assets should be included in your digital tactics and where they should be strategically placed. You may already have an abundance of existing content to be filtered, sorted and tweaked.

So while copywriting is important and may be a key tactic, it is separate from the content strategy itself.

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