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Contact us to learn more about the advantages of partnering with MC Interactive. We are excited to hear about your challenges and opportunities.

9245 Northpark Drive
Johnston, IA 50131
515.251.8805
solutions@mcinteractivegroup.com

Search Engine Marketing

By now, even your grandmother uses Google (no offense granny). Search engines today are as fundamental a tool for us as a stapler.

The magic of search is the ability to reach people at the very moment they're seeking information. A targeted search strategy is key to staying relevant. Improving the qualified traffic from search engines to your site means both fine-tuning your natural search engine optimization program and maximizing the value of paid search.

Search engine optimization (SEO)

SEO GraphicWith all the new digital marketing vehicles and strategies that have emerged over the past few years, organic search traffic to your website still converts well and yields a strong return on investment. Research shows that when search engines rank your content high for a specific keyword, people consider you or your product to be a trusted authority for that term. You can't buy high rankings. Search engines get smarter each day, so your website pages need to be the most trusted and relevant source for your key search terms. That's where we come in.

MC Interactive uses a proven "white hat" approach to SEO that aligns your target audience, your marketplace and your proposition.

Some of our proven best practices include:

  • Keyword research
  • Content analysis
  • Site architechure analysis
  • Competitor backlist analysis
  • Social bookmarking
  • Content optimization strategies
  • Link-building strategies
  • Ongoing monitoring and maintenance

Pay-per-click management (PPC)

While it would be ideal for a company to launch a site that shoots immediately to the top of Google's organic search results, in many cases this just isn't realistic. While the return for organic search optimization is high, it takes time to gain traction and show results. In the meantime, PPC can be a valuable supplement. We understand the value of gaining wide brand exposure without having to wait for SEO results. At MC Interactive, we help you seize control of your online marketing by implementing, managing and optimizing paid search programs that get fast, targeted results.

As with our SEO philosophy, our pay-per-click strategy uses upfront research and technology to maximize ROI.

Our approach includes:

  • Keyword research and optimization
  • Portfolio bid management
  • Landing page optimization
  • Local and regional targeting
  • Competitive analysis
  • Conversion tracking and measurement

Contact us today to learn more about our SEO and PPC management services.

SEO Graphic

How important is it to be on the first page of Google search results?

By now, you have probably heard of search engine optimization or SEO, but you may be asking, "How important is it for my company or brand to be ranked highly?" Depending on your product or service, it could mean a great deal.

SearchEngineJournal.com has recently posted that 75% of search engine users NEVER click past the first page of results.

Furthermore, Slingshot SEO found that even on the first page of Google, clickthrough rates went from 18.2% in first position to 10.05% in second position to 7.22% in third position, and continued to drop thereafter. Overall, half of search users pick the first or second link.

Organic search engines drive some of the highest converting traffic to websites. If you feel your company or brand could benefit from search engine optimization, let's chat.

Let's Talk

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