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Contact us to learn more about the advantages of partnering with MC Interactive. We are excited to hear about your challenges and opportunities.

9245 Northpark Drive
Johnston, IA 50131
515.251.8805
solutions@mcinteractivegroup.com

Our Approach

"You can use an eraser on the drafting table or a sledgehammer on the construction site." Frank Lloyd Wright said that and we couldn't agree more.

Maybe it's the 85+ years of marketing agency culture in our veins, but we believe in an integrated approach to digital strategy.

Our goal is to build cross-channel, dynamic communications strategies that engage, inform, educate and motivate people to action. This philosophy goes beyond ensuring your website, online ads, social pages and email communications match your brand look and feel. We start with what your customers really want from you, because giving users the experience and information they need leads to better business results for you.

Our core principles include:

Quality assurance

We understand that our work represents you and your brand. We start with a thorough risk-assessment audit and don't let any project reach your customers without passing a set of strict quality-assurance checkpoints.

Technology expertise

When considering technologies, we focus on tried-and-tested platforms that add maximum capabilities, while minimizing room for error.

Collaboration

We’re at our best as an extension of your team. We can provide consultation and support to your marketing teams, and design and develop alongside your IT teams. We're ready to work in the way that works best for you.

Best practices

Whether it is outlining a Facebook strategy, creating HTML for a website or developing an API for a mobile application, we start from a best-practices perspective. Doing it right from the beginning prevents having to do it over down the road.

Relationship building

Some digital shops take the assembly line approach to projects — lining them up and working them though the system as fast as possible. As part of an integrated agency, we look at each project as a building block in a long-term relationship. We’re successful when you’re successful.

Project management

We employ a disciplined process for project management that keeps your project on-time, on-budget and on-target. Frequent communication, quality control points and a comprehensive, yet flexible system of checks and balances are hallmarks of our approach.

Contact us to discuss moving your digital strategy forward.

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Get to know McCormick Company

Founded by James L. McCormick in 1926, McCormick Company is the 10th oldest integrated marketing communications agency in the U.S. according to the American Association of Advertising Agencies. Focused on helping client companies grow through strategic and creative expertise, McCormick is an independent agency with a staff of 140 that operates in six global locations.

McCormick's business philosophy is simple:

  • Provide unmatched service and value to our clients
  • Be agile, innovative and creative in everything we do
  • Respect our clients and our employees

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